CEO Gender Equity Pledge
Equitable Workplaces and Inclusive Leadership as a Strategic Business Imperative
Launched in January 2015, the CEO Gender Equity Pledge was a national, industry-focused initiative that was co-created by CEOs under the mission of equality for all women. Its success was rooted in engaging deliberately with companies committed to accelerating transformation within their organizations. The end result: an industry that collectively prioritized women's equity and inclusion in the workplace.
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Increased from 11 signators in January 2015 to 80+ by December 2018
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Watch the launch video (my role: producer and director)
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Modeled after UN Women's Empowerment Principles
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Pledge simplicity inspired by The 100,000 Lives Campaign, featured in Switch: How to Change When Change is Hard
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Focused on CEOs because research and personal experience showed that if equity, inclusion, and diversity was not a strategic business priority to which the CEO was committed, traction and success would be unsustainable.